Last week, I moved to Oxford, which involved a lot of driving in the car with my mother, which in turn meant a lot of listening to the radio. I love Irish radio. We are a nation of excellent talkers.

However, last week on Irish radio, there was a moment of epic genderfail and I said several words that I would never normally say in front of my mother.

Don’t get me wrong, I hear a lot of genderfail from mainstream media outlets on a regular basis. As I have previously discussed, living on Feminist Internet can be an insulated experience and I am frequently startled by the levels of stupidity I encounter outside it. On Feminist Internet, even in the heat of disagreement, people understand the basics; for example, vague stereotypes are not a good starting point for productive debate.

This incident of genderfail was particularly infuriating because it came from a successful businesswoman who was trying to advocate for other businesswomen. To do so, she resorted to ridiculous generalisations about Women: The Monolith that would have been shouted down on any reputable feminist blog or forum within seconds.

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